Synchrony has invested significantly in digital technology and acquisitions. Today, we are moving toward the forefront of digital commerce, creating a strong competitive advantage for Synchrony, our partners and customers. We’re using our expanded capabilities to deliver innovative customer service applications—like “Sydney,” our artificial intelligence-powered virtual assistant. We’re also creating new digital and mobile customer experiences, rapid and enriched credit decisioning tools and enhanced fraud detection. The result: better service for our customers and profitable growth for our partners.
Strategic Priorities for 2019.
- Drive organic growth in our three sales platforms and our bank—adding new partners, programs and products. Invest in capability-enhancing technologies and businesses.
- Invest in “Next Generation” data analytics, AI and digital capabilities—furthering innovation, underwriting and authentication while delivering frictionless customer experiences.
- Position us for long-term growth. Invest in core infrastructure, while exploring diversification and start-up opportunities in healthcare finance, small business and proprietary networks.
- Operate with a strong balance sheet and financial profile. Maintain strong capital and liquidity. Deliver earnings growth at attractive returns. Continue to execute our capital plan through dividends and share repurchase program (subject to board and regulatory approvals).
We’re adding new products and services.
We’re adding value, too.
Through internal development and acquisition, we continue to add innovative products and services that can drive incremental growth for our partners and provide seamless customer experiences. In 2018, we acquired Loop Commerce and its patented, award-winning GiftNow® platform and in-store gifting services.
Our values and culture drive more than our business.
They also drive our responsibilities.
As a company, Synchrony is guided by a strong moral compass to always strive to do the right thing for our customers, partners, employees, shareholders, the environment and the communities we’re in.
We are well-positioned for the future.
And for growth.
The broad range of capabilities we bring to our partners helps them grow their business, which, in turn, grows ours.
In closing, I want to thank our shareholders for their continued support. I also want to thank our Board for their insightful advice and guidance. And to our partners and customers, thank you for another great year.
Margaret M. Keane
President and Chief Executive Officer